Marketing designers Andrew Albright and Quinn Staley are Lancaster County through and through. Albright is a descendant of Hans Herr, the county’s first settler. And Staley began his media career in middle school, delivering the Lancaster New Era and Sunday News door to door.
They both enjoy travel and adventure, but they always find their way back home – to Lancaster County and to LNP’s marketing department, where their goal is to create and inspire.
You may not see their bylines in print, but Albright and Staley are master storytellers in their own right. They bring you the story behind the story – a glimpse at the people at LNP that bring you the news every day.
For this campaign, they chose to photograph their subjects in black and white.
“The choice of black-and-white portrait photography was much deeper than mystique and mood,” Albright says.
He’s reminded of a quote by Canadian photojournalist Ted Grant: “When you photograph people in color, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!”
“When you photograph people in color, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!”
The idea was to avoid the distraction of color and truly connect people with LNP’s journalists. There were no makeup artists and no use of Photoshop to remove wrinkles.
“We value truth in advertising and add credibility to providing real news to our readers. You’ll see our team on the streets, in our neighborhoods, in our schools, and we want you to recognize them.”